Popis

Popis kurzu

Course Title: Digital Marketing Essentials for Beginners - Volume 1

Course Description:

Unlock the power of social media and digital platforms to elevate your business presence! In this comprehensive online course tailored for beginners, we delve into the dynamic realms of TikTok, Instagram, YouTube, Pinterest, and LinkedIn. From building brand awareness to driving engagement and conversions, each platform holds unique potential for businesses.

Module Highlights:

  1. TikTok Mastery:

    • Understanding the TikTok landscape
    • Crafting engaging short-form content
    • Leveraging trends and challenges for business growth
  2. Instagram Insights:

    • Creating an appealing Instagram profile
    • Crafting compelling visual content
    • Utilizing Stories, IGTV, and Reels for marketing success
  3. YouTube for Business:

    • Establishing a YouTube channel for your brand
    • Content strategy and video optimization
    • Monetization and analytics for business growth
  4. Pinning for Success on Pinterest:

    • Optimizing your Pinterest business account
    • Designing visually captivating pins
    • Utilizing Pinterest for e-commerce and traffic generation
  5. LinkedIn for Professionals:

    • Building a strong professional profile
    • Leveraging LinkedIn for B2B networking
    • Content strategies for thought leadership and business connections

Course Benefits:

  • Gain a comprehensive understanding of each platform's unique features and audience.
  • Learn practical strategies for creating engaging content tailored to your business goals.
  • Develop skills to navigate analytics and insights for continuous improvement.
  • Explore cross-platform integration for a holistic digital marketing approach.

Who Should Enroll:

  • Small business owners and entrepreneurs looking to establish a strong online presence.
  • Marketing professionals seeking to enhance their digital marketing skill set.
  • Anyone interested in leveraging the power of social media for business success.

Embark on this digital marketing journey and propel your business into the digital age. Enroll in Volume 1 of "Digital Marketing Essentials for Beginners" and unlock the potential of TikTok, Instagram, YouTube, Pinterest, and LinkedIn for your business growth!

Obsah kurzu

  • LinkedIn is a professional networking platform that allows individuals to connect with colleagues, peers, and other professionals. Launched in 2003, LinkedIn is primarily used for professional networking, job searching, and career development. It provides a platform for users to create and maintain a professional profile, connect with other professionals, and engage in discussions related to their industry. Key features of LinkedIn include: Profile: Users create profiles that serve as their online resumes, detailing their work experience, education, skills, and endorsements. Connections: Users can connect with other professionals, including colleagues, classmates, and industry contacts. Connections can endorse each other's skills and write recommendations. Job Search: LinkedIn serves as a job search platform where users can find job listings, research companies, and apply for positions directly through the platform. Groups: Users can join and participate in professional groups related to their industry or interests, engaging in discussions and networking with like-minded professionals. Content Sharing: Users can share articles, updates, and other content to showcase their expertise, stay informed about industry trends, and engage with their professional network. Company Pages: Companies can create pages to showcase their products, services, and job opportunities. Users can follow companies to receive updates and job postings. Learning: LinkedIn Learning offers courses and tutorials on various professional skills, allowing users to enhance their knowledge and skills. LinkedIn is widely used by professionals, job seekers, recruiters, and businesses as a tool for networking, recruitment, and professional development. It has become an essential platform for building and maintaining a professional online presence. Přepis Feed: The main section where users see posts from accounts they follow. Stories: Short-lived photos and videos that disappear after 24 hours. IGTV (Instagram TV): A platform for longer-form videos. Explore: A section where users can discover new content based on their interests. Direct Messaging: Users can send private messages and share content directly with each other. Reels: Short, entertaining videos set to music, similar to the format popularized by TikTok. IG Live: Live streaming feature for real-time interaction with followers. Instagram is widely used by individuals, influencers, businesses, and brands to share moments, connect with audiences, and promote products or services. It is available as a mobile app for iOS and Android devices.00:05

  • Pinterest is a social media platform and visual discovery engine where users can discover and save ideas for various interests and projects. It allows users to create and share collections of visual bookmarks, known as "pins," on themed boards. These pins can include images, GIFs, and videos related to topics such as home decor, fashion, recipes, travel, and many others. Users can browse through the content created by others, as well as search for specific ideas using keywords. When users find something they like, they can "pin" it to their own boards, essentially creating a personalized collection of inspiration and ideas. Pinterest is often used as a tool for planning events, finding creative inspiration, and organizing projects. It is available as a website and mobile app, making it accessible across various devices.00:03

  • Instagram is a popular social media platform focused on visual content sharing. It allows users to post photos and videos, apply various filters to enhance them, and share the content on their Instagram profiles or other social media networks. Instagram was launched in October 2010 and quickly gained widespread popularity for its user-friendly interface and emphasis on visual storytelling. Key features of Instagram include: Feed: The main section where users see posts from accounts they follow. Stories: Short-lived photos and videos that disappear after 24 hours. IGTV (Instagram TV): A platform for longer-form videos. Explore: A section where users can discover new content based on their interests. Direct Messaging: Users can send private messages and share content directly with each other. Reels: Short, entertaining videos set to music, similar to the format popularized by TikTok. IG Live: Live streaming feature for real-time interaction with followers. Instagram is widely used by individuals, influencers, businesses, and brands to share moments, connect with audiences, and promote products or services. It is available as a mobile app for iOS and Android devices.00:03

  • YouTube is a video-sharing platform where users can upload, share, and view videos. It was created in 2005 and has since become one of the most popular and widely used websites globally. Users can find a diverse range of content on YouTube, including music videos, educational videos, tutorials, vlogs, entertainment content, and more. Key features of YouTube include: Video Uploads: Users can upload their own videos to share with the world. Content creators use YouTube to publish a wide variety of content, from personal videos to professionally produced content. Viewing and Streaming: YouTube allows users to watch videos on a wide range of topics. Viewers can subscribe to channels, like videos, and leave comments. Channels: Content creators can create their own channels to organize and showcase their videos. Channels can have subscribers, and viewers can receive notifications when new content is uploaded. Monetization: YouTube provides a platform for content creators to earn money through various means, such as ads, channel memberships, and Super Chat during live streams. YouTube Premium: A subscription service that offers an ad-free experience, access to YouTube Originals, and the ability to download videos for offline viewing. Live Streaming: Content creators can live-stream events, gaming sessions, or other activities in real-time. Community Features: YouTube has community features that allow content creators to interact with their audience through comments, likes, and shares. YouTube has had a significant impact on internet culture, and many individuals and businesses use the platform to reach a global audience. It has become a go-to source for entertainment, education, and information for millions of users worldwide.00:05

  • TikTok is a social media platform that allows users to create and share short-form videos with a global audience. It was developed by the Chinese tech company ByteDance and was launched in September 2016. TikTok became particularly popular for its user-friendly interface, creative features, and the ability for users to easily create and edit short videos set to music. Users can create videos ranging from 15 seconds to one minute, often featuring music, filters, and various effects. The platform has been known for its emphasis on user-generated content, trends, challenges, and a "For You" feed that curates content based on user preferences and engagement. It's worth noting that the popularity and features of social media platforms can change rapidly, so there may have been developments or changes to TikTok since my last update.00:03

Informace o lektorovi

  • Zatím nehodnoceno
  • 4 kurzy

Jiří Borč

Ing. Jiri Borc

Zde krátká prezentace o mě: pomáhám podnikatelům na čtyřech úrovních, rozhovory, podcasty, skupiny, networking a individuální konzultace,

Nejčastější otázky a odpovědi na ně

LinkedIn is a professional networking platform that allows individuals and businesses to connect, build professional relationships, and showcase their professional experience and skills.
Pinterest is a visual discovery and bookmarking platform that enables users to find and save ideas, interests, and inspiration through image-based content called pins.
YouTube is a video-sharing platform where users can upload, watch, and share videos, covering a wide range of topics, from entertainment and education to business and personal content.
Instagram is a social media platform centered around visual content, primarily photos and videos, allowing users to share their experiences, connect with others, and engage with a diverse array of content through features like Stories, Reels, and IGTV.
TikTok is a social media platform where users can create and share short-form videos, often set to music, showcasing their creativity and engaging with a global community through trends and challenges.
Cena 330 Kč 440 Kč
Přidat do košíku Návrat na ÚVODNÍ STRANU
Kurz obsahuje
  • délka kurzu 00:40 hodin

  • 5 lekcí

  • 5 otázek a odpovědí

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